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Senior Digital Marketing Executive

£25-30K p/a
Permanent Leeds

We are looking for an experienced Senior Digital Marketing Executive who can learn fast and hit the ground running. TCC is a forward-thinking, technology focused financial services consultancy in the heart of Leeds.

The ideal candidate will be a good all-round marketing professional, with bags of energy, creativity and ambition. A broad range of digital marketing skills and experience within B2B marketing and/or financial services is essential. The successful candidate will also have excellent copywriting skills, with experience writing compelling literature and content marketing for a c-suite audience.

TCC is a compliance consultancy with offices in Leeds and London, providing services to the breadth of financial services companies.

Required experience:

  • 3-4 years experience in a similar role
  • Educated to degree level in a marketing/business related subject (minimum 2:1)
  • Acquired or working towards professional qualifications (such as CIM Level 4)

Required skills and attributes:

  • Excellent copywriting skills for communicating to an educated, c-suite target audience.
  • Demonstrable experience using and implementing digital marketing systems (email marketing, marketing automation, CMS/wordpress, Google Analytics)
  • Experience and knowledge of marketing automation systems and processes.
  • Experience managing and growing social media profiles (LinkedIn, Twitter, G+, Facebook).
  • Experience of campaign development, measurement and continuous improvement.
  • Use of Adobe Creative Suite to design marketing collateral (proficiency in Illustrator, Photoshop, InDesign).
  • Strong creativity and ability to make complex concepts interesting and engaging.
  • Exemplary attention to detail.
  • Strong organisational and project management skills and ability to work on multiple projects at once.
  • Self-motivated but able to work cohesively in a team.
  • A passion for marketing and ambition to develop in a growing company.

Desirable skills and experience:

  • Experience of multi-media production – storyboarding, filming, editing, animation.
  • Knowledge and experience of PPC and SEO.

Role responsibilities:

  • Work within the marketing team to implement, deliver and measure the marketing plan.
  • Management and responsibility for the opt-in list under GDPR compliant procedures.
  • Responsibility for the daily upkeep of company websites, such as uploading content, proof reading and organising periodic digital communications.
  • Co-ordinate newsletters and direct email campaigns (planning, copywriting, email design) ensuring that they are impactful, visually appealing and accurate.
  • Develop and implement engagement strategies/tactics to push prospects through the sales funnel using marketing automation system.
  • Implement and develop internal communications initiatives.
  • Manage and develop initiatives for social media across agreed channels (uploading communications, assisting in planning and increasing follower numbers and social reach).
  • Report on campaign and marketing metrics, including making recommendations for improvement in order to enhance engagement and conversion rates.
  • Develop marketing automation processes and initiatives to ensure lead generation and engagement.
  • Liaise with external branding agency/web development agency/videographers and project manage the production of marketing communications and materials, ensuring they are visually impactful, within brand guidelines, to budget and highly accurate.
  • Design, copywrite and make amendments to both print and online marketing communications and collateral.
  • Manage professional print requirements, including obtaining estimates and organising delivery.
  • Perform ad-hoc admin duties as required such as electronic filing, proof reading and layout checking.
  • Continuously develop marketing knowledge and understanding, funnelling learning and new ideas into TCC’s marketing tactics.

If you are interested in this role, please send your CV to j.cook@tcc.group

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